★Dipersal
*Dipersal is the product of shifts in our ralationships
*consumption
Mass media and New media (news, story, UCC)
New media is multiplicity of messages and sources
Difference between centralised and dipersed media distribution systems
(radio broadcast network, computer network)
*production
Developments of production technologies
Content can be reworked for dozen of different outlets
Available in domestic software packages
*We are 'prosumer' = producer + consumer
댓글 없음:
댓글 쓰기